Running a small business can be a daunting task. With everybody are out there having a go for themselves, things have gotten extremely competitive. From cafes to plumbers to personal trainers, everyone out there is working on their business, their image and most importantly, their online presence. If you are the owner of small business, chances are you have spared a thought about making a website to promote it. I can tell you right now not only is it the right call to make; it is the only call to make.
Statistics show that if a potential customer wants something done, 97% of them will search online before doing anything else. In today’s hyper-competitive market you need yourself a slice of that, everyone else is. In the world of online business, if you aren’t growing, you’re shrinking and that is the last thing we want for you. See for yourself, google your local competitors. Look at the google reviews and how their website looks. Having a Facebook page isn’t enough. You need to be at the top of Google to drive your business forward.
Okay, I Get it, I Need a Website, What’s Next?
Well, you could try and create one yourself. It’s wouldn’t be the first time someone has given it a go. There are plenty of resources out there to show you what to do and you could get it set up and running relatively cheaply. There’s just one little catch; simply making a website and putting your phone number on there is not enough anymore. In 2001 this would’ve gotten you by and had customers rolling in. However, over the last couple of decades, algorithms and tech wizards have turned website creation into fine art. The experts know exactly what attracts a reader’s attention and how long for. They know how to make a website stand out among its competitors and get it to the top off google’s list. They can do all of this while keeping your website sleek and well organized. With 75% of searchers judging a business & making a purchase decision based on how a website looks, we can’t afford to take chances with what we think will ‘do fine’.
How Do I Make Sure My Website Is The Best?
The answer is pretty simple but let’s look at what a website needs first before we get too far ahead of ourselves. There are more elements to making a website successful than you might initially think. Here is some (not all) of what is needed to make a website a success:
- A web designer to make it look pristine. Without them, the website would look clunky and that 75 % of searchers would vanish into thin air
- A photo/videographer to capture stunning, original imagery to make the website pop and stimulate the senses of a potential customer
- A content writer to tell the story of your business and bring the personal touch that keeps your customers coming back for repeat business.
- A marketing specialist to work tirelessly to bring traffic through your website & make sure they have no choice but to hire your services.
All of these players are experts in their field, they have studied these subjects and are fully qualified in doing what they do. Of course like I said earlier, you can go out yourself and try to learn everything to put together an okay looking site, but nothing would compare to paid professionals who can pretty much do this in their sleep. You will be guaranteed top quality work with minimal stress, allowing you to dedicate your time to what you specialize in: running your business.
One More Specialist
Lastly, you are going to need a search engine optimization specialist. The SEO spec handles all of the tricks of the trade to get your website to the top of the first page of google. I cannot stress enough how essential these guys are for launching a new website. The goal, after all, is having new customers come to you from the online space, taking them from your competitors. There’s keyword analysis, backlinking, social proofing, readability, and more. All of these factors Google takes into account when deciding where to rank your website, and unless you are top of the class at this, your competitors will run you over every time.
To make sure your website is the absolute best you need to hire a team of people to make your website vision a reality. You don’t have to find each expert by yourself though! There are companies out there who can deliver exactly what you want in a neat and tidy package, all topped off with a pretty bow of ongoing support and maintenance to your website. That is precisely what we do.
We’re Here To Help
We do more than just build you a stunning website. We are committed to playing our part in achieving your business goals by increasing your online presence. We take into account how you want to build your customer base and tailor your website to suit. A brand is more than just a logo on the side of your truck; it is your entire image from face to face, to how your website looks. When you hire our services, we live and breathe what you want to achieve. Your reputation becomes our reputation as well and we work together to create something truly outstanding to make your business flourish!
Why us? Why Not!
No matter what industry you are in, you have to spend money to make money. Rest assured by hiring us, you are putting your money in safe hands. Online real estate is an investment, and when you bring the right people in, the return will make itself known to you faster than you might think! We are committed to our clients’ success and will do whatever is in our power to get you to the top!
Want to know more? Scroll down to get in touch with us! Let us know what help you need and we will let you know how we can make you a website to increase your image, your customer base, and most importantly, your profit!