In today’s online-all-the-time world, consumers are connected to digital technology 24/7. With all the noise, it can be hard for you to stand out above your competitors. Opt-in email marketing is one of the best ways to stay in front of prospects and existing customers—92% of US adults use email, and 70% on average have used a coupon or discount from a marketing email in the past seven days.
When done right, email marketing campaigns are simple, efficient, cost-effective, and read by relevant eyes. Opt-in email marketing, drip email marketing, and marketing automation are a low-cost way to increase referrals, up-sells, leads, and booked jobs!